Competing Projects 2025
Free RunGranzotto Mazzer
Packaging created for the Free Run brand: an organic Asolo DOCG refermented in the bottle.
With this label, we have reinvented the concept of Mosto Fiore, the purest part that naturally flows from the grape before it is pressed, representing on paper the rebellious, natural, and decidedly unconventional spirit of this wine.
The meaning of the image of the man running naked in the field is clear: going beyond imposed rules and stereotypes, declaring one’s freedom and distinctiveness.