Competing Projects 2022
Lozenge business cardGraine de papier
Specializing for more than 20 years in finance, Lozenge optimizes processes related to market activities. Their business card should reflect their level of expertise, show the high quality of services the company brings to its clients, and position the brand favorably.
Graine de Papier offered to help them establish this positioning by using high-quality letterpress printing, on Fedrigoni Old mill Premium white (2 x 300g).
Graine de Papier designed a pattern inspired by the logo’s shape on the front, and contact details on the back.
The card is printed in 1 Pantone color, debossed, with colored edges.
From the management point of view the card was inclusive: the whole team shares the same model of card, each one has his own. The team saw the card as a way to showcase who they are, and more importantly as a way to connect with their tomorrow’s clients and build key relationships.