Competing Projects 2025
Lucky Liqueurs Freytag Anderson
As Lucky Liqueurs are all about flavour. Across their 14 distinct flavour SKU’s, we’ve opted for bold colours and a sleek, minimalist label design, creating a look that exudes vibrancy, charm, and a sense of luxury. Inspired by their name and the glamorous atmosphere of 1960s Monte Carlo casinos, we’ve chosen classic fonts and typography, coupled with a classic lightweight bottle shape.
Initially geared towards the on-trade sector, we’ve crafted brand messaging that centres around the Lucky Liqueurs name. Our aim is to convey the notion that a hint of luck adds excitement to the game, while emphasising that the creation of these exceptional flavours are the result of skill, not chance. The bottle label is designed to be recognised quickly and easily on shelf or in the speed bar by mixologists and the long lightweight bottle is designed to be easily tipped up and poured.
