Competing Projects 2022
Cheval Blanc Festive Season – Embrace the magic of nowEXTREME
The winter festive season is a time for sharing, celebrating and from a marketing point of view, a great communication occasion. An opportunity for Cheval Blanc to create a bond with its privileged customers thanks to a greeting card that invites them to embrace the magic of now, to embark on a new journey. Inside the case is discovered a greeting card that honors the new Parisian house of Cheval Blanc and a tree to assemble yourself. The brass ornament finishes off the tree, all that remains is to place it on its dedicated base. The visual identity blends gold and the colors of the Houses. A surprise that calls for travel and wonder, in a nod to the experience offered by Cheval Blanc during this holiday season.