Competing Projects 2025
Maslinik V - the essence of quality from sunrise to sunsetEtikgraf
The packaging tells the story of a small olive grove that aims to produce the purest extra virgin olive oil by hand-picking and pressing the olives on the same day. The entire process begins at sunrise and finishes before sunset.
Each year, the name of the extra virgin olive oil is chosen based on the exact time (hour:minute) of sunrise on the harvest day.
The label design interprets the olive grove, with white segments symbolizing the stone wall surrounding the grove and a bronze segment representing the entrance. The grove’s logo is centrally placed on the bronze segment, depicting an olive tree with its roots.