Competing Projects 2022
Wine label - MENDELU Zahradnicka fakultaETIFLEX, s.r.o.
Enter the alma mater of winemakers, where the student, doctor and professor work together to achieve their goal – mature wine from a mature winemaker. Mendel University, Faculty of Horticulture has a new series of labels for their three wine lines. The graphics connects three personalities of the school and intertwines them with traditional viticulture artifacts. The kraft paper contrasts with the pure geometry of the university logo and detailed graphics in red hot stamping. Thanks to the Živá etiketa /living label/ mobile app, the message of the label acquires a multimedia dimension. Just take the bottle in your hand and let the label come to life.