Competing Projects 2025

Boundless ImmersiveERD

Boundless. Immersive. That’s the evocative nature of the Spicers Fedrigoni specialty range. The challenge for ERD was to create a memorable brochure that expressed the sensations and emotions of a paper range designed to bring the senses alive through diverse print techniques and embellishments. Australian photographer Greg Elms, created stunning images of foraged items from the native landscape, inspired us to create a theme around the unquestionably tactile character of the Australian natural environment. From swirling waters to sunburnt sands, exotic sea life to fascinating detailed imagery of flora. The brochure is structured around a loose narrative of Australia as it transitions from day to night. The bright, daytime component is set on land, speaking to the boundless potential of Fedrigoni paper in print. While the transition to night plunges us into the sea, a representation of Fedrigoni’s immersive experience. The final result is as unique as the papers themselves.

Category
Creative Communication
Country
Australia
Papers
Fedrigoni Special Papers - Materica Cobalt 360 g/m2
Fedrigoni Special Papers - Materica Quarz 120 g/m2
Fedrigoni Special Papers - Materica Verdigris 360 g/m2
Fedrigoni Special Papers - Freelife vellum White 140 g/m2
Fedrigoni Special Papers - Sirio ultra black Black 115 g/m2
Fedrigoni Special Papers - Sirio pearl Ice White 125 g/m2
Fedrigoni Special Papers - Sirio pearl Oyster Shell 125 g/m2
Fedrigoni Special Papers - Splendorgel EW Extra White 140 g/m2
Fedrigoni Special Papers - Splendorgel - HP Indigo 140 g/m2
Brand
Spicers
Designer
Emilio Roccioletti & Nicolette Atkinson
Printer/Converter
Gunn & Taylor & Press Print