Competing Projects 2022
Château Arton Elena Marchese x Château Arton
Rethinking and reworking cultural heritage in a contemporary manner is the juxtaposition, the tension that build-up the entire project; with the attempt, not to leave behind loyal segments of conservative customers. In search of authenticity, sublimation of the brand, recovery from the conservative, Design works at a subtle level and takes advantage of archetypal forms derived from the Arton territories, and emotionally filtered through the Designer mind. We have highly stylized concepts that aim to remain vibrant for the succeeding decades, a vision of the contemporary wine lover.