Competing Projects 2025
Regia EssentiaDario Frattaruolo Design
The gentian liqueur was born from the desire to recover an ancient 18th-century recipe from a remote Balkan monastery. Mystery and history blend around this recipe in a unique way that has its roots in the figures of Pliny and King Gentius. The designed label is studied in every detail. Every particular has its importance, giving the whole a unique and harmonious character. Visually, it is rich in geometric elements, figurative designs, and lettering that blend together, reflecting the idea of fusion and mixture inherent to the liqueur. The sculpture represents King Gentius in a reinterpreted and contemporary key, achieved through the decomposition of some portions into wavy and sinuous elements. In this way, the figure seems to detach from the two-dimensional plane and come to life in the profusion of flowers of various types of gentian.
