Competing Projects 2025
Regia Dario Frattaruolo Design
The gentian liqueur was born from the desire to recover an ancient 18th-century recipe from a remote Balkan monastery. Mystery and history blend around this recipe in a unique way that has its roots in the figures of Pliny and King Gentius. The packaging designed for the liqueur is meticulously detailed, with a combination of elements that give the whole a unique and harmonious character. Visually, it is rich in geometries, stylized figures, and lettering that blend together, evoking the concept of fusion and mixture inherent to the nature of the liqueur. At the center of the design, wavy and sinuous shapes, intertwined with gentian flowers, play with different shades of black and gray, creating a pleasing contrast with the gold foils.
Category
Packaging
Country
Italy
Papers
Fedrigoni Special Papers - Constellation snow White E49 Country 115 g/m2
Fedrigoni Special Papers - Arena rough White 140 g/m2
Brand
Regia
Designer
Dario Frattaruolo
Printer/Converter
Grafica Metelliana
