Competing Projects 2025

VIVES d.sign d.scipline

VIVES, from the Latin “You Will Live”. An ode to life and eternal love.

The VIVES label is a tribute to love without limits – regardless of age, gender, or form. It portrays the universality of emotion through a kiss. This creation invites us to celebrate life and free love, going beyond conventions to embrace the beauty of the union between two souls. It symbolizes the love that every human being can feel deep inside, to the very core.

At the center of the label, a black heart stands strong, and within it, two skulls kiss, locking their gaze—a symbol of an eternal bond that transcends time. Beyond the darkness, a golden spark of humanity: this bold representation embodies a free, interpretive love that goes beyond life, an immortal feeling that persists in the afterlife. A quote from Pablo Neruda completes this emotional portrait: “There is no vastness greater than what we have lived.”

Category
Label
Country
Italy
Self-Adhesives
Picasso FSC
Brand
Tenuta La Riserva
Designer
Davide Scarpantonio
Printer/Converter
Open Data