Competing Projects 2025
Brochure istituzionale Università degli Studi di FirenzeCatoni Associati
The institutional brochure designed by Catoni Associati for the University of Florence is part of the broader rebranding and redefinition project of the University’s visual communication, initiated on the occasion of the 2024 centenary. The concept concerns the essential relationship between the University and the city: the historical, artistic, and cultural environment of Florence permeates daily life and constitutes the genius loci, thus becoming the natural, fertile ground in which to study and live. The photographs in the brochure were taken by Carlo Vigni. The protagonists are the University’s students, recruited through a casting call spread on social media.
Category
Creative Communication
Country
Italy
Papers
Fedrigoni Special Papers - Arena smooth White 140 g/m2
Fedrigoni Special Papers - Arena smooth White 350 g/m2
Brand
Università degli Studi di Firenze
Designer
Catoni Associati
Printer/Converter
Nova Arti Grafiche
