Here We Go Round The Mulberry BushCalverts Co-operative

“Here We Go Round The Mulberry Bush” is a anthology of Poems and Conversations written during lockdown 2.0 by writer, actor and comedian Tim Key.
Although the book is printed lithographic offset process the book design by Emily Juniper (https://blog.seasaltcornwall.com/introducing-emily-juniper-bookbinder/) harks back to the craft of letterpress in its minimalist approach to materials, typeface (Edita) and layout.

Being local to our print factory meant we could have Tim in to choose papers, test different processes and finishes and, once artwork was complete and proofs approved, have him in to press pass printed sections on our Heidelberg SM 74 5-colour.
Getting the paper right for the inner pages was particularly important, which is why Arena Natural Bulk from Fedrigoni was chosen because the textured bulk in this stock allowed us to strike a balance between paper weight and keeping the cost of postage down. Pretty important as the first printing of 10,000 sold out in weeks.