Boston Bay WinesByerlee Design

Boston Bay Wines, a cornerstone of Port Lincoln’s wine scene since its establishment in 1984, has unveiled its first rebrand. With vineyards possibly closer to the ocean than any others in Australia, Boston Bay is a unique icon that deserved a brand realignment. The revitalised brand and bottles ensure Boston Bay stands out in a competitive market. Featuring distinctive nautical stripes alongside a refreshed seagull motif, the new design pays tribute to Boston Bay’s stunning coastal location. Interestingly, in 1858, the French Navy was the first to dress their crew in striped uniforms, discovering that sailors were more visible if they fell overboard. This design has since become iconic and deeply connected to maritime culture. Beyond the nautical reference, the striped labels were intentionally designed to achieve the same high visibility in crowded bottle shops or bars. Spanning three distinct wine tiers and categories, all whilst retaining the unmistakable new brand DNA.