Competing Projects 2025
Whoopi ProseccoButterfly Cannon
Whoopi Prosecco reflects its founder’s vibrant personality, the inimitable Whoopi Goldberg. Known for her love of hosting, she asked us to create a ‘conversation piece’ design that could sit centre stage at any of her infamous celebrity-filled dinner parties.
Like her, our unabashed design pushes the boundaries – of print. Multi-dimensional and engaging all the senses, through pearlescent Sirio Pearl stock on the label, colliding colours, a myriad of micro-embossed textures, copy that flows through the design and reassuring product claims.
Hidden and unexpected details include messages like ‘Small Bubbles, Big Talk’ and ‘Conversations start here…’ to add engagement at the point of opening and further express our ‘Conversation Starter’ creative platform.
The same attention to detail is carried over onto the back label, elevating an area that can often be neglected.
