Force of Attraction Bureau Now x Muxmäuschenwild

How to design a bid book with countless facts, numbers, graphs and charts? How render it more than just information while building a base for a holistic application campaign – stylistically and content-wise?

Force of Attraction is the second bid book of the Candidate City Magdeburg to become European Capital of Culture 2025 (final selection round). Together with Muxmäuschenwild we placed the makers in focus more than the sights and the designed this colorful bid book to reflect their dynamic, creativity and ingenuity.

The bid book is printed on Arena Smooth White in 5C offset, scala plus three pantone colors. The title on the cover is hot foil stamped on Symbol Card Eco.