Enosophia TRS No. 5Bruketa&Zinic&Grey d.o.o.

Enosophia is the very first wine brand in Croatia to have an interactive AR label. The first wine launched under the new brand is Graševina TRS No. 5. Using AR (augmented reality), the mobile application scans the label of TRS No. 5 wine to play a piece of music, composed purposefully to make the wine taste better, as reported by research.

Client: Osilovac
Bruketa&Žinić&Grey: Nikola Žinić (Chief Creative Officer), Davor Bruketa (Creative Director), Andrea Knapić and Nenad Gavrilović (Art Directors), Petra Peršić Blažičko (Project Lead), Vesna Đurašin (Production Manager), Iva Bolta (Head of Digital Strategy and Creative), Martina Tupek, Ivan Golubić and Vanja Činić (Copywriters), Mia Matijević (Social Media Manager), Iva Marenić (Digital Designer), Radovan Radičević (Head of DTP/Pre-press), Tvrtko Karačić (Videoanimator)
Željka Zrnić (Strategy)
NJI3 and Krunoslav Franetić (Design)
Delta Reality: AR mobile app
Pocket Palma: Music