Competing Projects 2025
Kit careBrugnotto S.r.l.
The project was born in 2023 from the need of the furniture brand Morica Design to create customised kits to be sold in its e-commerce for the care and cleaning of furniture distinguished by elegance and personality. Each kit consists of a cleaning product and a fabric cloth for application. The design and shapes reflect the essential aesthetics of the brand, with the use of Freelife Vellum paper sharing much of the physical communication. The choice of graphically neutral and stylistically simple packaging not only enhances the content, but also aligns perfectly with Morica’s sustainability principles which aim to use as little raw material as possible by adopting recyclable solutions. The packaging consists of a printed, interchangeable outer wrapper and a neutral inner drawer embellished with a fabric lanyard with logo.
