Competing Projects 2022
CASCINA ELENA: NATURAL WINE LABELSBRH+
The visual identity of a new winery in Piedmont’s Alta Langa region is expressed in the labels of its wines, produced using radically natural processes.
The design of the individual labels placed on the bottles is characterized by a number of graphic patterns rendered through an analogue stroke, each of which is inspired by a visual element of the local landscape; the dominant colors, dense and lively, define a chromatic system that picks up – interpreting them in an extrovert way – some of the colors present in the region during the different seasons.
As well as communicating visually, the individual labels are distinguished by their tactile character, enhanced by the light marking of the paper.
The wines of “Cascina Elena” are intense and irrepressibly surprising, deriving from traditional vines worked with care, passion and a totally contemporary idea of taste.