Boden / Boden / F E Burman / Second Place / Mini Boden Summer Catalogue


HP Indigo


United Kingdom

Paper Used

Acroprint Extra White 170 g/m2


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This is direct marketing action for the line of children’s clothes by English fashion house Boden. It makes complete and creative use of the data management and printing platform provided by HP Indigo technology as an integral part of the project. Thousands of personalised covers with drawings by children themselves, created by selecting elements, characters and colours from an online folder that were then processed, printed and shipped personally to them.