Light of FriendshipBeijing Gagapica Packaging Design Co., Ltd.

The concept that Wanlu Jin Chinese Liquor wants to convey is “Friendship, Ten thousand golden threads (sunshine)”, also known as “Light of Friendship” in English. The pun of ‘having friends with ten thousand threads of gold’ not only emphasizes the uniqueness of the wine line, but also highlights the preciousness of gathering between friends.

On the wine label, the designer chose traditional Guan Gong elements. Guan Gong is still regarded as one of the most influential cultural icons in China. The story of Guan Gong contains the supreme pursuit of Chinese people. At the same time, ancient war elements such as warhorses, city walls, and bows and arrows were intentionally arranged, exuding a heroic spirit of conquering mountains and rivers. This is used to express the impermanence and panic of life, which will eventually be resolved due to human emotions and righteousness, and is closely linked to the saying ‘having friends with ten thousand threads of gold’.