Competing Projects 2025
Ginori 1735 - Heritage boxesAuge Design
Ginori’s new packaging merges tradition and modernity, revitalizing historical logos and featuring unique materials for a distinctive appeal.
The brand had to renew its packaging for stores worldwide and the online shop, adapting to its new identity, a blend of heritage and modernity. The challenge was to find an image capable of representing Ginori’s essence and being functional for a wide variety of formats.
To achieve this goal, we delved into Ginori’s rich historical archive and rediscovered the logos created for all of the brand’s collections since the 1700s.
We selected the most iconic ones, reimagining them with a bold and contemporary style and debossing them on the top of the lid, printed with a golden foil. To further strengthen the identity, we initiated a collaboration with Fedrigoni for the production of a custom Ginori blue pulp paper.
