Competing Projects 2025
DESEOAl Margen Branding & Packaging
DESEO is born from the idealization of love and respect for the environment and nature. The design of the label arises from this concept. The icon is made up of a bow, a symbol of love, made with pointed arrows and feathers in the shape of olive leaves.
We created a design that uses the least polluting and most sustainable materials and printing techniques possible, without losing the premium graphic look of olive oil. We print with a single ink, on paper made from recycled materials. This green paper is consistent with the image of sustainability. We designed a custom die, with a radial shape formed with leaf-shaped peaks and gaps, which create contrast between the glass material and the texture of the label.
The decorations of the olive branches, stylized in a “gestalt” style, are highlighted thanks to a delicate tap, which provides dynamism and exclusivity. The overall look of the label is minimal, with a visual vibe between the elements.
