Competing Projects 2025
Synesthesia for the soul - Culti MilanoAdvision
The senses merge and lose their boundaries to create a new reality, a new way of perceiving: elegance, election, uniqueness. From the creative concept to the final realization, the goal has always been clear: to give a new dimension to the shopping experience lived inside the CULTI stores and to leave a unique and indelible memory, to be carried in the memory. How else to achieve this, if not by going to awaken all five senses, the very generators of unforgettable memories?
Hence the creation of a veritable explosion of synesthesia that takes shape in the Senses Box CULTI, a sensory path capable of developing new perceptual dimensions.
The synaesthetic experience takes shape in the choice of texture papers subsequently processed in debossing, capable of bringing out their expressiveness thanks to the textures designed for each olfactory family and the fragrance.
The final output included also:
· Labels and secondary packaging
· Brochure with Mouillettes
· Gift boxes
