CRISTAL - TRIBUTE TO JULIO JARAMILLOADHINFLEX

A project full of ingenuity, creativity and high added value.
EASA, a liquor company located in Cuenca – Ecuador, made a liquor called Cristal, a sugar cane alcoholic beverage, as its star product. To celebrate its 60th anniversary they decided to make a special edition.
At Adhinflex we worked with our client to generate a proposal that allows interaction with the consumer; we managed to create a fusion of the brand with an iconic musician of our country, Julio Jaramillo also known as the Mockingingbird of America.
The project took the following path: EASA launched a contest envolving the most creative designers in our country, who had to create the artwork for the special edition as a tribute. There were five winners.
For Adhinflex, the challenge was to create a perfect digital print with variable data. The idea was to generate unique offline finishing and giving an amazing detail to each label.