Competing Projects 2022
National Food Strategy: Part One10 Associates
The National Food Strategy Part One was the result of 12 months rigorous research and analysis led by Henry Dimbleby, founder of restaurant chain Leon and the Sustainable Restaurant Association, and most recently lead non-executive board member of the Department for Environment, Food and Rural Affairs (DEFRA). Environment Secretary Michael Gove commissioned the independent review of the food system, the first in 75 years.
The report featured three different cover wraps featuring stills from the film – each one opening to A3 size, along with three complimentary spine and cover options. The concept being that there would be a number of different combinations reflecting the far reaching and varied scope of the report itself.