Competing Projects 2025
MINI Series 3.0Hangzhou Unlimited Cultural and Creative Design Co.
The MINI is like a snapshot of life in a cubicle, with each burn encapsulating a memory of life. Those hard, joyful, pleasant, cold, and hot moments are all melted into this small square box, representing a four-hour segment of your life. In this project, we want to express the concept of “new and old,” which is well conveyed through the texture of the paper. Visually, we continue with our previous idea, designing the manual on the back of the packaging. By folding the packaging in different ways, different sections reveal various effects and information. The front of the packaging features a brand font library that we specifically designed for this upgrade.
Category
Packaging
Country
China
Papers
Fedrigoni Special Papers - Splendorlux /E - Dry Toner White 250 g/m2
Brand
LOVERISE
Designer
Liang Kelly, Wang Yihan, Wu Yongqi
