“Manipulation” is a brand identity and promotional material project created for a theater season. The goal of the visuals is to experimentally explore how the concept of manipulation is pervasive and present in every aspect of human life, deeply influencing perceptions and behaviors. The project focused on three main forms of manipulation: spatial, psychological, and […]
Archives: Projects
Projects
Politecnico di Milano – Cosa puoi dire
A provocative journey through the complex dynamics of cancel culture and censorship, two phenomena that are redefining the boundaries of contemporary freedom of expression. This project was created with the aim of producing a work that not only informs but also challenges the reader to deeply reflect on issues that touch our daily lives and […]
Università Iuav di Venezia – Cos’è il PINQuA
The project explores the National Recovery and Resilience Plan (NRRP), Italy’s assistance program to address the economic, environmental, and social crisis following the New Corona epidemic, divided into six tasks: digitalization, green transformation, infrastructure, education, inclusivity, and health, with the aim of achieving gender, regional, and intergenerational equity. The EU supports and monitors the progress […]
Università IUAV di Venezia – Biennale Parola
Biennale Parola is a project by Tommaso Antonelli, Pasquale de Sario, and Giulia Gatta that explores the historical archive of the Venice Biennale of Art, investigating the relationship between numerical and quantum data and artistic expressions, which are immaterial and subjective. The project uses the word, with its wealth of meanings and signifiers, challenges and […]
Università Iuav di Venezia – Storia e brand identity: il caso Coca-Cola
Coca-Cola represents a global icon that has managed to adapt to and influence cultural and social changes through innovative communication strategies. Our project analyzes the evolution of the brand, tracing a path through ten significant artifacts, from the 1887 logo to contemporary advertisements. These key elements testify to the brand’s continuous transformation, from the design […]
Iuav di Venezia – TAGS
The label is a minimal object, often ignored or removed, but with a key function: to inform and identify. In clothing, it communicates material, care instructions, size, manufacturer, and brand identity, speaking in a concise and direct manner to the customer. TAGS is a thesis that explores the history of the label, its role in […]
Università Iuav di Venezia – Oltredato – La soggettività nascosta della Biennale
Sex, age, and origin of the artists in the Biennale exhibitions are classificatory data that reduce them to mere numbers. Behind these figures lies a world of subjectivity, where each artist’s themes become variables. The stereotype itself becomes a tool to break it down, confirming that subjectivity and objectivity coexist inseparably. The research aims to […]
Università Iuav di Venezia – Identità visiva dei generi musicali: come la musica si racconta attraverso gli elaborati grafici
The research Visual Identity of Music Genres: How Music Tells Its Story Through Graphic Works analyzes the distinctive graphic elements that identify music genres, strengthening their identity. Album covers, with their characteristic colors and compositions, are considered a distinctive signature for artists and works. Since 1940, five genres have been analyzed, associating each decade with […]
IUAV – Etichetta Tè macha
The label is designed to highlight the essence of matcha tea: refined simplicity and authenticity. Against a white background, symbolizing purity and freshness, a brushstroke of emerald green stands out, inspired by the vibrant color of matcha powder, evoking energy and vitality. The minimalist design uses elegant, modern fonts for the product name, while subtle […]
Iuav – Casa Dolce Caso
The project was created during the Communication 3 workshop at the IUAV University of Venice in 2024. The course aimed to create a catalog for a fictional exhibition, with a communication plan promoting the hypothetical exhibition. Casa dolce caso presents itself as a container for research aimed at intertwining the world of fantasy with domestic […]
