Etichetta Tè macha Università IUAV di Venezia

The label is designed to highlight the essence of matcha tea: refined simplicity and authenticity. Against a white background, symbolizing purity and freshness, a brushstroke of emerald green stands out, inspired by the vibrant color of matcha powder, evoking energy and vitality.
The minimalist design uses elegant, modern fonts for the product name, while subtle graphic elements, such as a pattern of leaves and kintsugi ceramics, reference Japanese tradition. Golden accents add a touch of preciousness and elegance to the label, enhancing the value of the tea and the connection between nature and ritual.
The space is designed to convey clarity, with essential information arranged harmoniously, ensuring readability without overwhelming the layout. The goal is to create a label that catches the eye with its uniqueness, conveying a sense of natural and contemporary luxury.