Revista POVIED - Istituto Europeo di Design

The magazine POV uniquely addresses the concept of contemporary luxury. We concluded that this concept is the ability to live the way you want, meaning being able to exercise during the week, have time for family and friends, and be yourself without having to hold back. It is a notion strongly based on the ideals of 21st-century young adults, who have become our target audience. From this, we also derived our brand and slogan: POV – live yours. Our name is a reference to the English videography term Point Of View, aiming to encourage our audience to live their lives as they wish, without fear of judgment. We focus our magazine on bringing young adults together in this movement of acceptance and independence, encouraging more people with the same philosophy to connect and share stories and ideas.