Competing Projects 2025
Grandi UtopieArtevinoStudio
GRAND UTOPIAS is the title of the project with which our agency ArtevinoStudio participated in “Challenge Your Agency 2.0,” a contest promoted in 2023 by HP aimed at developing the theme of “utopia” from both creative and technical perspectives, using the features of HP SmartStream Designer.
The GRAND UTOPIAS encompass universal concepts like peace, equality, freedom, and justice, as well as smaller, more personal ones like courage, happiness, and the freedom to be.
In the labels, each element changes thanks to HP Collage and carries a meaning related to how utopia is born and developed. In response to the question UTOPIA?, various phrases from books or songs are included, which are not solutions but rather prompts to open our eyes and spark thoughts that encourage reflection.
