Pehar Calix & 44Vedran Matić Dizajn

The family name Pehar (lat. Calix) means cupbearer (traditionally the person who fills the cups and serves a king). The visual identity of the Pehar family cellar is inspired by the family name: the creator and initiator (a father and son), which communicates values such as tradition, innovation, experience, enthusiasm, passion, and dedication through basic verbal and graphic elements.
By persistence, renunciation, and the synergy of generational differences, they created completely new brands of alcoholic craft drinks – Bitter Herbal Liqueur 44 and Premium Brandy Calix, which, with their superior quality and unique, original design, tell the authentic story of the Pehar family, and to which every lover of the top quality drop will not remain indifferent. Just like in the past, when the cupbearers brought the best drinks to the tables of the great.
A holder that serves both as a carrier and as a presentation stand was also designed.