Competing Projects 2025
Pasticceria Martesana - Brand identity & Packaging Drogheria Studio
Drogheria Studio designed the rebranding for the historic pastry shop Martesana. The packaging has been rethought to be more recognizable and to enhance the brand’s storytelling. Good packaging is recognized not only when it works visually but also when it stimulates the other senses. For this reason, we chose Materica paper in the Terra Rossa and Acqua variants for the velvety sensation it conveys. The tactile effect is further enhanced by embossing and hot pressing.
Through these steps, we have guided Martesana towards a more eco-friendly vision, transitioning from plastic packaging to fully paper-based packaging. The brand is introduced on some packages through a “die-cut” transparent arch, showcasing the product inside as an invitation to enter the world of Martesana.
