Competing Projects 2025

Vlassak Verhulst Portfolio BookBuroform

Vlassak Verhulst came to us with the request to create a book that would completely blend into a stone. You were simply not allowed to see the book lying around. An ambitious challenge that immediately got us thinking as a printing partner.

We looked at the stone from all sides: scanning, photographing, editing – everything to ensure the texture and colour were perfectly reproduced in print. To get the final result completely right, we printed it on a special paper that had the same feel as the stone. Each print attempt brought us closer to our goal: making sure the book would blend seamlessly with the stone.

The finishing touch? An embossed print on the cover, making Vlassak Verhulst’s logo look as if it had been carved directly from the stone.

Category
Creative Communication
Country
Belgium
Papers
Fedrigoni Special Papers - Arena rough White 140 g/m2
Brand
Vlassak Verhulst
Designer
Luc Thienpont & Two studios
Printer/Converter
Buroform