Competing Projects 2025
Pleasure GinMaria Giannico Graphic Designer
The label of “Pleasure Gin,” inspired by the work “Lussuria” (Lust) by Ivano Felaco, represents the contrast between the leopard, symbol of lust in Dante’s Divine Comedy, and Eros, god of love. This dualism is reflected in the essence of the gin that recalls a sophisticated and passionate lust. The die-cut scratch is the visual core of the label: it partially reveals the product, creating anticipation and stimulating touch. The cotton paper, thanks to its fine texture, amplifies this sensory experience, offering a contrast between the softness of the surface and the glass beneath. The golden haze and Dantean font complement the design, giving the label a poetic and mythological aura, for a sensory experience that blends pleasure and love.
Category
Label
Country
Italy
Self-Adhesives
Cotone Ultra WS
Brand
Essence Liquori
Designer
Maria Giannico
Printer/Converter
Label Art
Social
