Competing Projects 2025
LegameStudioRNZ di Alessandro Renzelli
In Calabria, expanses of land host ancient trees that produce a fine oil. Here, a father and his son cultivate olives and their deep bond. Every drop of oil tells the story of family, dedication, and a visceral attachment to their land. Each olive harvested represents a year of care, hopes entrusted to the soil and the seasons. The packaging, with its modern and refined design, consists of a tubular case covered in leaf-green paper, with overlapping touches of green foil that stand out and evoke nature. An unboxing experience allows for a journey inside, where attention is first drawn to the collar, depicting a moment of daily life during the harvest and celebrating the bond between two generations and their family tradition. Finally, the essential label highlights only the product’s name. This carefully designed packaging aims to add value to the oil and preserve it.
