Competing Projects 2025

Vista Alegre Gift CatalogueTipografia Lessa, Lda

With the illustration work of Gonçalo Viana, Vista Alegre’s product line is accompanied by eye-catching drawings that evoke Vista Alegre’s rich artistic tradition. In this way, the pieces currently produced take on an additional narrative dimension through a “mirror” of creativity that enhances colours, shapes and motifs, with an approach to it’s 200 years history that is simultaneously imaginative and contemporary. On the cover, where the shape of a “Talha” appears with timeless ornaments in bright tones, a frame-shaped print is used, with a glossy film between debossing and embossing, creating volume and highlighting the piece. As a background, in the cover, is embossed the commemorative symbol for the 200 years, and to ensure a proper reproduction of all the techniques, Tintoretto Gesso was the choice. As for the interior, the choices were Arena Rough and Symbol Freelife, giving emphasis to the products and, in the ambiance photos, enhancing the bright colors.

Category
Creative Communication
Country
Portugal
Papers
Fedrigoni Special Papers - Tintoretto Gesso 300 g/m2
Fedrigoni Special Papers - Arena rough White 140 g/m2
Fedrigoni Special Papers - Symbol freelife gloss Premium White 150 g/m2
Brand
Vista Alegre
Designer
Vista Alegre
Printer/Converter
Tipografia Lessa, Lda