Silverskin Flip BoxAdvision

Endeavour, determination, consistency, discipline, motivation, sacrifice: commitment to something you believe in with all your heart, the beauty of exploring new frontiers and achieving ever-greater goals.

These are just some of the ‘intangible’ yet solid traits of those who have made sport their lifestyle.

‘The story you don’t see’ is a concept inspired by the brand’s identity: a brand that wants its users to feel they’re part of a community with a marvellous shared belief in all these values.
Hence the idea of dual-compartment packaging which simultaneously extends leftwards and rightwards, recalling the ‘stretch’ effect of the silver fibre fabric that is the hallmark of Silverskin base layers. The first compartment contains the product, while the second holds the info brochure, a certificate of authenticity and a set of stickers.
At the same time, the box contains a hidden message, visible only when the box is opened, evoking ‘the real story is the invisible one’ concept.