Competing Projects 2025
From wine to perfume: the birth of a fragranceJoconde
Pauline Champ is a female winemaker who has always worked in the wine industry, in Burgundy, her native region.
She had the crazy dream, about ten years ago, of creating a perfume based on vine flowers.
It took a while to find the right vines and gather a whole team to develop her fragrance. A perfumer, distiller, harvesters…
Challenge accepted for us too, we helped Pauline to create her perfume brand. We have developed the graphic identity, the logo and associated the whole communication tools. Her dream have come true.
Cube box with embossing and white silkscreen printing on Tintoretto Ceylon Wasabi, shopping bag, fragrance blotters and corporate booklet matching.
The world of perfume is a world of emotion, and the choice of paper was very, very important, as it contributes to its image. It is an ambassador.
