Competing Projects 2025
Barolo Ciabot BertonDaniele Cigna Studio Grafico
Ciabòt Berton renews the aesthetics of its wine range, starting with Barolo in its four variations. Inspired by a journey through time among the vineyards and family ciabòt, small buildings that dot the hilly landscape of the Langhe, an emblem of our winery. The soft and enveloping graphic style and the delicate colors of the new labels take us into the atmospheres of the typical Piedmontese farmyard, a testament to a past already attentive to aesthetics and the pursuit of beauty. The elegant floral pattern indeed recalls the frescoes that decorate the ceilings of the family farmhouse in La Morra with bignonia vines, a widespread climbing plant in the Langhe whose colorful flowers have always enlivened the pergolas of farmhouses and country houses.
