Competing Projects 2025
Boundless ImmersiveERD
Boundless. Immersive. That’s the evocative nature of the Spicers Fedrigoni specialty range. The challenge for ERD was to create a memorable brochure that expressed the sensations and emotions of a paper range designed to bring the senses alive through diverse print techniques and embellishments. Australian photographer Greg Elms, created stunning images of foraged items from the native landscape, inspired us to create a theme around the unquestionably tactile character of the Australian natural environment. From swirling waters to sunburnt sands, exotic sea life to fascinating detailed imagery of flora. The brochure is structured around a loose narrative of Australia as it transitions from day to night. The bright, daytime component is set on land, speaking to the boundless potential of Fedrigoni paper in print. While the transition to night plunges us into the sea, a representation of Fedrigoni’s immersive experience. The final result is as unique as the papers themselves.
