Competing Projects 2025
AMARO DELLE OCHE_LIMITED EDITIONUramaki Tiger Studio di Anita Sofia Manganelli
The label of ‘Amaro delle Oche’ originates from the novel Via delle Oche by Carlo Lucarelli, published in 1996. The botanicals and essence of the bitter are inspired by the aphrodisiac perfume created in the 1940s for the matron of the house of pleasure in Via delle Oche in Bologna, described in the novel itself. The result is a label that tells a story of eroticism, mystery and sensuality, capturing the eye and the imagination. Eroticism is represented by the woman’s gaze, while sensuality is manifested through half-closed lips, transformed into a glowing beak. Mystery is enclosed in seemingly fictional words, which, only to the attentive eye, thanks to an overlay of peelable labels, reveal the name of the protagonist: Amaro delle Oche. The choice of a natural Fedrigoni paper gives the label a material feel, evoking the touch of an ancient book, to strengthen the link between narrative and product.
