Competing Projects 2025
Ladame Tenuta LilianaLabelDesign
Tenuta Liliana’s vineyards bring to life the Serre Salentine hills, hills inhabited since prehistoric times, as evidenced by the discovery of small bone Venuses, linked to the idea of fertility. The Cabernet Ladame celebrates the feminine, a concept expressed through a symbol that links genius loci and corporate sensitivity. The inverted triangle evokes Mother Earth, becoming the keystone of the graphic architecture. The support is Cotone by Fedrigoni Self-Adhesives which offers tactile sensations similar to those of a fabric and an elegantly irregular surface that evokes the rugged nature of the terroir. The foil that gives light and preciousness to the symbol was made by Kurz, an embossing plate with three different micro-engravings and a cusp relief. The dark triangle from which the foil triangle appears to rise is black screen-printed, like the lettering of the wine name and the indication of the grape variety.
