Tropic - The Anniversary Collection SleeveCurtis Packaging

Tropic wanted a premium sleeve to enhance their Anniversary Set, which was the hero product within their Christmas Gifting range.
We presented multiple dyed stocks, with the Sirio Gialloro chosen due to the stunning colour being an excellent match and enhancement to the printed rigid box. The brief was to create a simple and striking, minimalistic design, which was achieved through detailed embossing, satin gold hot foil and a clever overprint to enhance the emboss detail.
The satin gold hot foil – being less reflective – provided better textual clarity and delivered a more premium feel against one of the more shiny gold foils that we had previously trialled on the Sirio material.
We also fluted part of the foiling artwork, to achieve a perfect-register on foiling and embossing in the same pass on our machinery.
The Customer interaction was enhanced through a lockable browser panel, which revealed a hidden message from the brand owner.