Competing Projects 2025
Che mi bevo1000ml
‘What do I drink with…?’ is one of the classic questions that open conversations between enthusiasts around a table. The answer can vary: formal or spontaneous, technical or emotional. But the one we like best is: ‘drink it with the right spirit’.
If you drink with curiosity, driven by a desire to discover, if you do it seriously but without taking yourself too seriously, then you are really drinking well. For this label, we chose the perfect frame from a roll of film. But perfect for whom? Well, that’s an open question.
The line comes in three variants: white, red and sparkling. For each we made a video, capturing frames to recreate the world of a video editor grappling with images of a sommelier filling his glass well beyond the recommended threshold. It is up to the viewer to judge whether this is a distraction or a conscious and provocative act.
