Competing Projects 2025
Brand Mutation - A New Breed Of LogoGraphic Design Studio Wim Vandersleyen
B®AND MUTATION offers a glimpse into the mind of Ghent-based graphic designer Wim Vandersleyen and brings together the hybrid logos he has created over the past years. What began as a playful idea grew into a fully-fledged series, now assembled into this graphic volume. Vandersleyen’s hybrid logos take a creative dive into the space between the image that a brand wants to build and its emotional resonance amongst consumers. The associations we make are governed, amongst other things, by nostalgia, subculture, personal interests and our milieu. All this determines why we return to a brand and trust it or, on the contrary, pass it over.
Category
Publishing
Country
Belgium
Papers
Fedrigoni Special Papers - Old mill Premium white 100 g/m2
Fedrigoni Special Papers - Sirio color Iris 290 g/m2
Brand
Brand Mutation
Designer
Wim Vandersleyen
Printer/Converter
Graphius Printing Gent
