Stoney Vineyard - MONADemelza Rafferty

Stoney Vineyard bottles were printed on Verdure Harvest Ultra and feature a custom die, deboss, and custom foil.
There is a Pinot Noir and a Cabernet Sauvignon varietal.
This label conveys a bold and impactful message: Stoney transcends the realm of ordinary wines.
As a result, the rock representing this concept assumes an extraordinary form Stoney faced a significant challenge: the product’s exceptional quality was being undermined by its lackluster, generic, and outdated ‘prison wine’ label. It required a transformative touch, a visual enhancement that would effortlessly embody the essence of ‘Stoney’ while harmonising with its esteemed sibling brand.
Each varietal shows an image of a rock sourced from the vineyard site, ‘split’ to reveal its exceptional interior. This design embodies Stoney’s newfound confidence and the remarkable nature of the product, leaving a lasting impression and elevating its shelf appeal in retail spaces.