Competing Projects 2025
Chiacchierino Idem Design
The label of Schola Sarmenti’s new Primitivo di Manduria tells a story of land and deep roots, where the furrow traced by the plow and the technique of “chiacchierino,” from which the wine takes its name, become symbols of an ancient bond with Puglia.
The texture of the label recalls the materiality of the red mineral-rich soil on which the vineyards grow and the typical stone of Salento houses. Alongside, a delicate pattern celebrates the art of Chiacchierino, the ancient Apulian crochet technique, symbolizing patience and artisanal mastery.
Like the carefully intertwined threads, Chiacchierino combines history and passion, expressing in every detail the beauty of a territory and the art of creating with love.
Category
Label
Country
Italy
Self-Adhesives
Cotone Bianco Neck Label
Brand
Schola Sarmenti
Designer
Idem Design
Printer/Converter
Sovemec
