Competing Projects 2025
COCO Chocolatier Freytag Anderson
COCO Chocolatier initially used bold geometric designs to wrap its chocolate bars, but we sought to differentiate its brand by emphasising the relationship between art and chocolate. This led to the creation of the brand line “The Art of Chocolate,” with each product wrapped in specially commissioned artwork displayed in a gallery-like setting. Minimal white labels act as gallery captions applied on top of the wrapper, crediting the artists.
Alongside the art, the brand highlights its ethical values through simple pictograms, emphasising quality and provenance. Recent collaborations include Poor Things.
Category
Packaging
Country
United Kingdom
Papers
Fedrigoni Special Papers - Tintoretto - Dry Toner Gesso 95 g/m2
Self-Adhesives
Tintoretto WS FSC™
Brand
COCO Chocolatier
Designer
Freytag Anderson
Printer/Converter
McAllister Litho Glasgow Limited
