Competing Projects 2025
YMZEC / Brand image designShaanxi hongbang Brand Culture Co.
The logo is inspired by the Chinese character “cloud” and consists of three parts: mountain, water, and bridge, symbolizing the construction of an e-commerce ecosystem based on three directions.
The top symbolizes the Kunlun Mountains under the sunshine, and the “horizontal” bridge in the middle reflects the Yunmengze platform’s vision of building an enterprise led by China Petroleum, with multi-party participation, interconnectivity, and open sharing.
The blue arc at the bottom is a freehand expression of water waves – symbolizing the Yangtze River and also a portrayal of the “Ze” nourishing all things and the ecology. The overall logo is simple and atmospheric, steady and heavy, giving people a stable and reliable visual aesthetic.
Category
Creative Communication
Country
China
Papers
Guarro Casas - Altamira White 200 g/m2
Brand
YMZEC
Designer
Wang Tongfeng
Printer/Converter
Shaanxi hongbang Brand Culture Co.
Social
